ABOUT THE AUTHOR
Dr. William Putsis is a Professor at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill and Faculty Fellow at the Yale School of Management, Yale University. He is President and CEO of Chestnut Hill Associates, strategic consulting firm he founded in 1995. Additionally, Dr. Putsis co-founded CADEO Economics, a consulting firm that specializes in competitive strategy development and execution. He has worked with companies throughout the world, most recently developing strategies in China and Europe as well as the United States. His consulting clients have included companies of all sizes such as the Boeing Company, BASF, SAS, Morgan Stanley, Owens Corning, Underwriter’s Laboratory, World Kitchen, Globe Union, John Deere, Baker Hughes International, Heinz, and Eastman Chemical.
Specializing in the areas of Marketing, Economics, and Business Strategy, he has also published over 30 scholarly articles in various leading journals, including the Journal of Marketing Research, Marketing Science, Journal of Business, Journal of Business Research, Managerial and Decision Economics, Marketing Letters, Applied Economics, Journal of Forecasting, and the Review of Industrial Organization. His research has focused on the empirical application of game theoretic models of competition, competitive strategy, the marketing of private label products, new product diffusion and product line strategy.
The process presented in the book draws upon both cutting edge academic thinking and three decades of working with organizations of all sizes. It is a process that can be applied to organizations large and small, local or global.
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